Benefits of Using a Video Case Study for Internet Marketing of Your Business

As platforms like TikTok and YouTube Shorts grow right besides Instagram Stories and business focused webinars, there’s no mistaking the value of video online. As a business owner, you’re either engaged in the production of video content for your brand, or you’re potentially missing out on tons of traffic, visitors, and potential conversions for your brand. Certainly there are many benefits afforded to the businesses that choose to market their brands with video, especially with the help of a video case study. Internet marketing in this manner, with a distinct focus on video, is an incredibly powerful tool for businesses and brands worldwide.

Each year, marketers face more unique challenges in their approach to reach target audiences and to deliver exceptional content experiences that outshine the competition. For many, the video case study is exactly what is necessary to stand out with digital marketing. But what are the actual benefits of a Video Case Study for Internet Marketing purposes and to promote a brand?

At Beverly Boy Productions we engage with clients around the world and produce case study videos quite frequently for the purposes of generating higher internet reach, increased audience recognition, and business growth. While we believe in the power of the Video Case Study for Internet Marketing purposes, we realize that consumers don’t want to just take our word for what’s best and what’s not when it comes to video marketing online – they want to know real world success stories. So, we’ve put together a list of the benefits that others have mentioned in regard to their decisions to produce video case study style content for the purpose of their own internet marketing initiatives.

1. Social Proof to Prospective Customers

One of the most prominent benefits of using a Video Case Study for Internet Marketing is the social proof that a case study video will provide to your prospective customers or clients. Because social proof is vital to lead nurturing and conversions the ability to build up some social proof among your prospective customers is certainly a valuable asset.

Testimonials are great, but case studies that provide real world examples and social proof to boot are even more powerful.

2. Data-Driven Success Stories that Drive Conversions

Case study videos are typically made up of data-driven success stories that drive conversions for business owners, so if you’re finding it hard to convert your audience into paying customers it could be that you’re missing the mark on building up proof of concept with real, data-drive stories of success.

Producing a case study video that you can use for your internet marketing will provide your audience with the data-driven stories of success that they need to help them feel comfortable with the idea of converting.

3. Most Effective Content for Converting Buyers

According to 89% of B2B marketers, the use of a Video Case Study for Internet Marketing purposes is the leading style of content if you want to convert your audience into a group of paying customers.

Not only do B2B marketers find the use of case studies and customer testimonials to be the most powerful and effective kinds of content for conversions, but nearly 90% of marketers claim that video in general gives a positive return on investment.

4. Credibility Building Content that Prospects Love

Using a Video Case Study for Internet Marketing purposes also provides your business with a way of introducing credibility building content to your target audience and it’s content that audiences naturally flock to and enjoy.

The use of a video case study on your website can have strong value in terms of building up the credibility that your audience sees in the wisdom, stories, and content that you share. Plus, since prospects enjoy seeing this type of content, you can bet that case study videos are more likely to be shared by your viewers with other prospective audiences, too.

5. Google Loves Video Content

If you’re trying to get your business website to rank higher in search engines, or if you’re trying to outrank your competition, video is key. Google loves video content almost as much as your audience will, which means if you use a Video Case Study for Internet Marketing purposes, you’re likely to generate higher overall page rank for your website in Google and other major search engines. In fact, studies have proven that websites which include video tend to rank higher overall in the search engines when compared to those that are not including video in their day-top-day operations.

At Beverly Boy Productions we strongly believe in the benefits of using a Video Case Study for Internet Marketing purposes to grow your business. We can help you produce video case studies that are going to stand out against all of your competitors. To learn more, give us a call!