Make a Company Profile Video in Miami
As a business owner, you’re naturally passionate about your brand and what your business does, and there’s no better way of communicating that energy to prospective customers, clients, employees or other members of the community than with a company profile video. Featured on your website homepage, about us page, or sometimes within other campaigns including email and social media, company profile videos have the power to influence viewer decisions at various stages of the purchase cycle. Are you ready to make a company profile video in Miami that introduces your business to the world?
What is a Company Profile Video?
A company profile video represents a short, 1-2 minute showcase of your Miami business including who you are, what you do, and why your brand is important.
This interview-driven video is like a case study on your own business which shares important details about what your business does, the solutions you provide.
And the missions and values that make your brand important to the community, the consumer, and to both prospective and existing employees.
A Short Synopsis
A great company profile video produced in Miami has the power to drive consumer decision making. Encouraging a purchase of the products or services offered by your brand.
These videos also provide insight into the value delivered by your brand to company stakeholders including employees and the customers or clients you serve.
Think of it as a short synopsis of your brand and what you have to offer to your audience.
Why Do You Need a Company Profile Video?
Studies have proven the powerful effectiveness of video marketing for brands large and small.
Consumers prefer video over other marketing media and use video to help them make purchase decisions.
A great profile video shares what you do and who you are with your audience creating stronger brand recognition and increasing consumer trust in your business.
Humanizing Your Brand
Featuring a face-to-face style interaction that humanizes your brand, corporate profile videos help Miami businesses share key details about who they are, what they represent.
And why consumers or community members can put trust in their brand.
Company profiles instill trust and connection between the brand and the consumer. And since 95% of a video message is recalled versus just 10% of what we read.
You can bet corporate profile videos will help your audience remember and recall your brand!
How to Make a Good Company Profile Video in Miami
Producing a great company profile video in Miami requires some basic preparation and planning.
The City features a number of great filming locations that can be used to show off your roots while connecting with the local community that your business serves.
The abundance of Art Deco Hotels throughout the city and amazing Miami Beach locations along Ocean Drive or South Beach represent unique filming opportunities.
However, filming anywhere in the city can lend some challenges if you’re not prepared for things like permitting fees, crowds, and equipment rentals in addition to location rental costs or other needs.
A professional Miami film crew can take the guesswork out of figuring out how to make a company profile video in Miami.
Tips for a Making a Great Company Profile Video in Miami
Producing a great company profile video for your Miami business requires a bit of strategy and technique. You want to share the details that are most valuable to your audience.
But you’ve only got a few minutes to deliver a lot of information and you need to hook them from the start.
Most brands choose an interview-style or interview-driven video style that plays out similar to a case study about your business.
Ideally, your profile video will answer the following questions about your business:
- Who are you?
- What is your mission?
- What are your core values?
- What services or products do you provide?
- How do you help consumers?
- What’s your story?
Reaping the Benefits
If you’ve covered these bases, you can bet that your audience will benefit from the content you’ve produced and that sharing your company profile across your website.
And in various other marketing campaigns will be effective for your brand. Keep in mind that professional quality is key!
Professional Company Profile Video Production in Miami
At Beverly Boy Productions we specialize in full-service production of company profile videos in Miami, Florida. Give us a call at 305-579-4792 to book your company profile video shoot.
Our expert film crew will capture the essence of your company through amazing interviews, first hand interactions with your key business professionals.
And b-roll footage that will make a lasting impression on your customers. Contact us to learn more about how we can create a company profile video for you!