5 Benefits of B2B Talking Head Video Marketing for Your Brand
As a B2B brand, video marketing should be a key focus for your campaigns as video currently accounts for upwards of 80% of digital media online. If you’re not already utilizing B2B Talking Head Video Marketing as a major part of your digital marketing and branding campaigns, you really should be. There are many benefits that can come across as a result of choosing video marketing for your b2b brand, but you cannot experience the true success that comes from video marketing if you’re not actively engaging in the production of top quality marketing videos.
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As a full service film production agency, Beverly Boy Productions represents powerful brands in the b2b space as well as in the direct to consumer space. It is always our goal to help our clients understand the value in video marketing and experience the benefits of video marketing first hand. Just checkout this list of benefits that your brand could be experiencing with B2B Talking Head Video Marketing tactics if you were actively engaging in the production of talking head videos to promote your brand.
Increased Visual Attention Across a Diverse Audience
The use of talking head videos that represent your b2b brand can have a significant impact on your ability to draw attention from your audience, but they can also generate attention from a diverse audience that you may not currently be in front of, too.
Many internet users actively seek video content to engage with new brands and businesses. Talking head videos that offer up brand specific details, entertainment, and engagement opportunities are a great way to boost your reach online and attract new prospects to your b2b brand. In fact, 59% of senior executives prefer video over written text, so if you’re not providing video, you could potentially be missing out on a ton of opportunity to reach the major players in other brands.
Improved Emotional Connections with Prospects
A big part of selling your products or services is backed by the emotional connections and relationships that your brand can develop with prospects in your space. Fortunately, B2B Talking Head Video Marketing is a great way to improve the emotional connections that you’re building for your brand so that you can more effectively trigger your target audience to purchase from your business.
Consider the use of talking head videos to communicate on many different levels about your business, to provide key nuggets of information that are relative to your brand, and to boost the emotional connections that you’re making so that your core audience is more likely to recall memories made between your business and their brand.
Stronger Conviction of Morals, Values & Character
The use of video, even B2B Talking Head Video Marketing tactics, can help your business to have stronger conviction of the driving morals and values that are behind the brand and the character or personality that stands true to the brand. While this is certainly a driving force behind sales in direct to consumer businesses, it is sometimes overlooked in the b2b industry, but it really shouldn’t be!
Allowing your thought leadership strategies, foundational branding and moral structure to shine through in your marketing efforts is a great way to build a reputation in your b2b industry as a brand that other businesses can (and should want to) trust.
Impactful Storytelling that Drives Conversions
Video marketing is one of the most impactful opportunities to generate conversions online. In fact, if you’re not actively engaging in B2B Talking Head Video Marketing for your business, there’s a likely chance that many other business owners don’t know your story and never will. We’re naturally conditioned to have shorter than average attention spans these days.
Video marketing is a great way to play on those short attention spans by delivering significant amounts of information, data, and detail in much shorter overall periods of time so that consumers and brands can learn a lot more about your business without it taking a lot more time. The result: B2B Talking Head Video Marketing for your brand represents one of the most powerful opportunities for your brand to persuade your target audience through storytelling which drives conversions.
Engage Audiences with Stronger than Ever Visual Representation
Not only do B2B Talking Head Video Marketing projects manage to engage your audience like no other form of marketing or video content can, the use of stronger than ever before visual representation of your b2b brand is a unique way of humanizing your brand. This is particularly important in an industry that is plagued by a lack of consumer connections and humanization.
At Beverly Boy Productions we work hard to ensure that goals and brand specific conversions are met with each video we launch for our clients. If you’re ready to B2B Talking Head Video marketing to the test for your b2b brand, give us a call! We can’t wait to show you what more than two decades of experience in the industry can do for your business.