5 Tips for Producing Micro Videos that Get More Views

Producing micro videos isn’t a new tactic in marketing, but it continues to be highly effective at driving organic traffic and leads to your website. Micro-video content creation allows you to turn even your most basic blog posts or product pages into highly engaging customer experiences. But, if you’re not taking steps to ensure that you’re producing micro videos that are clearly articulated, appropriately targeted, and branded with the styles and colors that consumers associate with your brand, you could be missing out on targeted traffic.

At Beverly Boy Productions, we specialize in video production and provide full-service video marketing for your business. Give us a call at 888-462-7808 to learn more about our techniques in producing micro-video content for your brand that will drive views and traffic to your site.

People find videos more appropriate now than ever before. That’s why more than 78% of people watch videos online every week and as many as 55% watch videos online daily.

Which must be why 87% or businesses are already using videos as a marketing tool in 2020 and the number continues to grow year over year. Businesses know that video is vital to their marketing. So, let’s take a look at how you can be sure that you’re producing micro videos that are going to generate maximum views to your website.

1. Create Clearly Articulated Videos

Not only should your content be clear, but your micro videos have just a small amount of time to articulate the entire idea, from start to finish, so it must be clearly formulated. Be clear about what your goals are in creating micro content and you’ll find yourself achieving greater success along the way.

For example, don’t just say “I want to increase traffic to my website.” Instead, say, “I want to increase traffic by at least 10% to my website by the end of the month.”

Keeping clear metrics defined for your micro-video content will help you to ensure your own success.

2. Decide Whether to Teach or to Market

Are you teaching and bringing in awareness with your micro videos, or are you marketing? Of course you can create micro video content that does both, but it’s going to generally take more videos.

In the early stages, your micro videos may simply be driving traffic to your website so that the consumer can learn more about what you have to offer. Later down the funnel, you may find that producing micro videos that market your business to the consumer will help not only to generate more traffic but more conversion traffic.

3. Carefully Choose Your Video Style

Producing micro videos begins with pre-production planning just as it would for any other forms of video content or as you would plan other forms of content for your marketing. As you plan out your video style, consider the following:

• What is your brand trying to say with the video? What is the core message?
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• What kind of tone will you use? Will you use an entertaining tone? Will you be informative?
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• Do you have authority on a subject? 

4. Incorporate Your Own Business Branding into All Micro-Video Content

Branding is vital to your business. Even subtle clues that resemble your business can help consumers to make the connection. As you plan the background or the core features of your micro video content, think of how you can incorporate your corporate branding into the production.

Consider producing micro videos that have your logo included in the end frame or consider the use of your brand colors throughout the set of your video. 

Branding isn’t just your colors and logo, though. Consider also the tone and feel of your video content. It should have a similar tone and feel to other content produced by your brand.

If you have a brand style guide, share that with the production crew that will be producing micro videos for you. This way they can incorporate your branding into the video from the start.

5. Establish a Script that is Set up for Success

Producing micro videos that will succeed in driving views for your website requires you to take steps to ensure that you’re always focused on your end goal. When writing a micro video script, you’ve got maybe 30 words or so that can be included — if any.

It’s very common for micro video content to be shared on social media sites where there is a good chance that the viewer will watch the video without any volume — keep this in mind when writing your script.

Don’t just wing it! Follow these tips for producing micro videos to help you establish a clear plan and path to success when creating your video content.