Why is an Explainer Video a Must for Your Brand?

Video marketing is a resource that is used by 93% of all marketers–but why? Aside from the fact that video content is consumed more frequently than any other form of online media, studies further prove that an audience that views a product video is 85% more likely to make a purchase versus those who do not see this type of content. Of course, that’s just one of the reasons why an explainer video is a must for your brand. We’re about to discuss several other reasons for animated explainer videos to be added to your marketing mix.

What is an Animated Explainer Video?

Explainer video production, whether animations and graphics based or otherwise, represent powerful communication tools that help you to deliver complex details about your product to consumers in a simple, easy to understand and digest manner. In two minutes or less, you deliver details about your product that engage the viewer in a way that makes him or her feel like the product you are explaining is not only valuable, but absolutely necessary to add to possession.

Explainer videos can be used to teach consumers more about products and services that are complex or which have complex uses outside the norm. They are great for explaining how a product works, what the benefits are, why a consumer should consider purchasing the product, or just about any other pertinent details that will lead to a sale of the product being represented in the video content. And, since US consumers watch up to 11 hours of video content daily, a video is a great way to represent your product and deliver an engaging format of content that the consumer is most likely to watch and remember.

Why Do You Need an Explainer Video?

Imagery is a great way to deliver content that is difficult to understand or remember. Animated imagery, or an explainer video, allows you to deliver significantly more content to the consumer without overloading them or risking them being confused or otherwise uninterested. As a marketing tool, animated explainer videos are vital to your brand as they represent a connection between your most complex products and the consumer.

You should consider animated explainer videos or just essential explainer video production for your brand because:

• Videos, when added to email, result in a 96% click through rate.
• Animations allow you to defy the laws of gravity or other physics laws that cannot be defied using standard video production.
• Video content allows you to reinforce your brand image by delivering branded videos that include your corporate identity while providing a unique perspective to the consumer.
• Explainer videos are more likely to be recalled by the consumer when he or she is ready to make a purchase.

Unlike text, such as an infographic or similar means of delivering complex content, explainer videos allow for both text, graphics, and animations to work together in a way that results in a deeper understanding of the topic being discussed. Because the viewer is seeing, hearing, and has the potential of also saying what they see on the video, their likelihood of remembering the information long-term is significantly higher than if they were to only see a product image or to have read a manual or tutorial alone.

Ready to get started with explainer video production for your brand? Give Beverly Boy Productions a call today! We can’t wait to assist you in creating top quality animated explainer videos that represent your most valuable products in a way that is easy to understand and accept by the audience. Let’s put 2 decades of work to the test to deliver exceptional results for your brand!