Why Every Company Needs a Corporate Sizzle Reel in 2023
Sizzle reels are a simple way to showcase your company and a key part of corporate video production. A corporate sizzle reel is used to communicate selling points to investors, stakeholders, clients, and other targeted audiences. They show the world your work and accomplishments through an engaging and inspiring video. Generally, they’re 3 to 5 minutes long, though they can be shorter in length. By using audio, visuals, and targeted messaging, these promotional videos allow your company to get the recognition you deserve!
Sizzle reels can be used just about everywhere. Sales meetings, SEO, social media, blogs, trade shows – the mediums you can implement promo videos are endless. And when beginning your project, the first questions to answer with your production team are “Who is the audience?” and “Where will this demo be shown?”
Considering the answers to these questions, as well as your business objectives, will result in a unique sizzle reel fit with one goal in mind: fostering your company’s success!
Sizzle Reel Video Production
Since sizzle reel video production is used to promote your company’s successes, producers will first determine the goal of your video. This is done in order to create the perfect message for your business needs. After creating an outline of your project, your production can begin!
With location scouting and drafting in the sizzle reel pre-production stage, the production stage is where the magic will happen. A video crew of Cameramen, production engineers, and other technicians will capture the footage needed to make your company look like a hero. Afterward, in the sizzle reel post-production stage, editors will touch-up and render your video before preparing it for distribution.
Beverly Boy has had the privilege to produce sizzle reels in Boston, Miami, Atlanta, and even New York. We have also done reality sizzle reels in Houston, Chicago, Los Angeles, and Dallas. As far as Promotional sizzle reels, we have filmed in Nashville, Orlando, and Detroit.
So let’s discuss the sizzle reel video production process. First, to effectively budget for your corporate sizzle reel, we suggest taking a look at the pricing sheet below. (But we can answer any additional questions you may have.)
Sizzle Reel Cost Breakdown:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $100/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Best Marketing Sizzle Reel
Engagement is key when building any sort of corporate video. We found that the best marketing sizzle reel strategies involve creativity that effectively impacts your audience. But there are many different approaches to “creative” corporate videos. Let’s take a closer look at some effective and well-renowned sizzle reels by Team Beverly Boy!
Simplicity is Key
In this video, we combine a technological timeline with top-quality visuals to capture the attention of viewers. In less than a minute and a half, viewers are left knowing that More Direct is one thing: innovative.
Featuring relevant footage of the work environment, as well as custom animations, this reel of Global Parts Support Inc. is straight and to-the-point. Viewers finish this video, learning many different aspects of business operations in only 4 minutes!
In this informative but entertaining video, Francis Ford Coppola introduces viewers to his reinvented Haiku ceiling fans. In a little over 2 minutes, we capture top-quality footage of inviting, exotic homes featuring Coppola and his fans.
Advertising Sizzle Reel
Promotional videos like sizzle reels can be used in most corporate environments, in-person or online, which is why they’re utilized by just about every company.
All in all, a Corporate Sizzle Reel is beneficial for businesses of all sizes. No matter what your project consists of, Beverly Boy knows how to create an advertising sizzle reel that shines above the rest.
You can rest assured knowing that our 15+ years of experience is put to work in a top-notch video made just for you. For more information, give us a call! We look forward to hearing about your upcoming project!