What is Corporate Video Production?
Corporate video production includes a variety of tasks involved in the creation of many types of digital video content that are used for internal purposes such as training and for external branding & marketing. Corporate videography includes the planning, filming, and editing of video content for businesses and brands.
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Corporate video production represents an umbrella term commonly used to address the creation of digital videos for businesses.
It includes the planning and script writing that occurs in pre-production, filming, and post-production editing of various types of video content such as internal training videos, corporate announcements, and various types of external marketing communications for businesses and brands.
Corporate videos can set your business apart from the competition by raising awareness and promoting your brand to the desired audience.
What is a Corporate Video?
Corporate videos include many different types of digital video content including everything from distinguished advertising videos that can be shown on television or online to short and simple social media clips that are used to generate brand awareness and engagement online.
Many types of corporate video are used for internal purposes, including stakeholder announcement videos and training videos, while others are primarily shared online or on television, for prospective customers, clients, or the general public to see.
Corporate videos can be used to promote the business or brand, they are often used to increase sales of various products or services, and are frequently produced to boost consumer awareness of a new business, brand, product or service.
These videos may explain the business to the outside world, or otherwise represent the brand, in a way that those viewing will relate with and understand.
Internally, corporate videos are used to share updates with stakeholders, to train new incoming employees, and to encourage safe work practices or various other initiatives. Companies may use corporate videos to boost audience awareness, drive sales or leads, and otherwise share the brand’s mission and vision with others.
How Does Corporate Video Production Work?
The corporate video production process includes three prominent steps that are common to most forms of video production.
Those steps are:
Pre-production
This is when the concept for the corporate video is created and a script is written. A storyboard and shot list will also come out at this phase.
Production
This is the actual filming of the corporate video scenes and any b-roll to be used in the project.
Post-production
This is when the video is edited. Special effects, graphics, music, and voice overs are added at this time in preparation for final distribution of the corporate video project.
Why is Corporate Video Production Important for Business Owners?
Corporate filmmaking is a growing trend that continues to result in incredibly huge ROI for business owners. Recent market studies by Forbes found that 3 out of 4 business executives engage in work-related videos that are shared on various business websites at least once a week.
Corporate video production allows you to share your business message with the desired audience.
Whether communicating the most important details of your organization to an internal audience, or sharing product knowledge with an audience of prospective buyers, corporate video production represents a unique opportunity for your business to share its products, services, and underlying vision with the world.
The human brain processes visual content at 60K times faster than text. Corporate video content represents an incredible opportunity for you to share your most important messages with your audience in a way that they will be most likely to engage with, and recall, in the future.
If you’re not sure whether corporate video production is really worth the investment, consider the following statistics:
- One minute of video is the equivalent of about 1.8M words of written text. (but don’t worry, one minute of video will probably only have 30 spoken words, or less!)
- A recent Insivia study found that viewers are likely to retain 95% of what they watch in a video vs. 10% of what they read.
- Studies conclude that by 2022, more than 80% of all internet traffic will be video related.
- Google has announced that webpages that have video are more likely to rank on the first page of the SERPs within the top 10 results.
- Adding video to a website increases the chance that visitors will convert into buyers by 6 times.
What is the Corporate Video Production Process?
Corporate video production processes are typically set forth with the following steps or stages:
Business owner inquiry
The first step is the business owner deciding that they want to create a corporate video. As a professional corporate video production crew, Beverly Boy Productions receives many initial business owner inquiries each week from brands interested in testing the waters of corporate video production.
Pre-production planning
Once we receive an inquiry for a corporate video, and have discussed the budget and underlying needs with the business owner, we start pre-production planning. Concept development and establishing key details regarding intended audience and critical details is our next step.
Shoot scheduling and crew planning
At this point in the corporate video production process we are focused on important deadlines that were originally discussed during our inquiry or early concept development stages. The goal is to plan the shoot around the cast and crew to ensure production is complete within the desired timeframe.
Shooting the video
At this stage of the corporate video production process we are all-in, focused on shooting all of the important footage that we need in order to produce an exceptional corporate video for your business. This may include simple steps such as shooting interviews for testimonial videos, or it could be incredibly in depth.
It’s a wrap!
When production is complete, footage is sent to our editing department for next steps.
Post-production editing
This is where the footage is cleaned up, revised, and the addition of music, sound effects, and graphics come into play. Really the sky’s the limit here and anything goes!
Video distribution and promotion
Corporate video production ends with the distribution and promotion of your video content. We’ll deliver your video in the intended file format that is most suitable for your distribution needs. This is your chance to share your video with the world!
Collaborate with Team Beverly Boy
Get a corporate production quote here!
Corporate video production represents a key opportunity for business owners to work with professional video production companies that bring experience and professionalism to their video projects. While working with you to humanize your business and connect your audience with your brand, Beverly Boy Productions will assist you in the planning, production, and post-production distribution of your corporate video project — all you have to do is give us a call at 888-462-7808!