What Are Corporate Case Study Videos?
Imagine you read a story that really resonates with you. It’s interesting and engaging. You actually really enjoy it, and feel inspired by what you read. Now imagine that same story is produced in a video and it inspires you and an entire audience! That’s what corporate case study videos can do!
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But what are corporate case study videos, anyway? Essentially, corporate case study videos are a detailed story about your brand or business that will inspire others to connect or purchase your products or services.
How? They tell a story, through the eyes of another customer that has purchased products or services from you and benefitted from the interaction with your brand. Why Produce Corporate Case Study Videos? Trust! That’s why!
Corporate Case Study Benefits
Corporate case study videos have the power to build trust and credibility for your brand among your audience members. In fact, corporate case study videos are ideal at the beginning stage or mid-stage decision making cycle when the customer is considering your products or services but not quite sure if what you say is true.
The case study has the power to convince the audience members that your products or services will do what you say and that it will solve the problems that you customer has. In fact, 84% of customers say that after watching a case study that proves credibility of a product or service they will make a purchase.
Additional Benefits of Corporate Case Study Videos
In addition to building trust and credibility, corporate case study videos also have the power to connect with consumer emotions and engage your audience. Sometimes, just engaging them for a longer period of time is what it takes to produce higher understanding and more sales.
Additional benefits include:
- Increased conversions
- Greater reach.
- Higher sales.
- Improved understanding of your products.
- More customer retention.
If you’re looking for ways to connect, convince and convert your customers, consider corporate case study videos for your brand!