Making the Best Use of Your Tampa Corporate Video
While having the best Tampa corporate video production company is a wonderful marketing tool, not all Tampa corporate videos are successful. To get a good reaction from your audience, your corporate videos need to have authentic content and great substance. No matter if you will show your video at Fan Fest in Tampa or looping it in your office in the Tampa Central Business District, it needs to make a good impression for you to see results. High quality corporate videos will get your audience interested in you, but low-quality videos will leave them turned off from your business.
You can start by asking yourself- what purpose does this video serve? What are my goals? Promoting a campaign will call different types of Tampa corporate video than marketing a new product.
Another example is that using repurposed video content for social media could be more effective than a homepage promotional video or still photos for your website, depending on your individual goals, and a video for future email campaigns will need very different content than what is used in television or using audio for radio-type services.
Tampa Corporate Video Production Cost
Doing business in Tampa, Florida, Hillsbourough County can get competitive, so standing apart is what you need to succeed. Aside from your goals, your target audience, the approach you want to take, and the message you want to portray are all important because these things will help you determine the video that your company needs.
No matter the the video you make, the price is going to depend on two major factors- the length of your video and the gear and staff needed to bring it to life. There will be many corporate video production companies in Southwest Florida to choose from, so this is a good way to understand the pricing of your film. Also check out our pricing sheet listed below for other factors that will affect corporate video production cost.
Tampa Corporate Video Production Pricing Sheet:
- Video Director: $25/hour to $250/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $25/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Tampa Corporate Pre-Production
When it comes to Tampa corporate video production, there are three phases to know- pre-production, production, and post-production. Each of these phases are necessary to bring your project to life.
With Tampa corporate pre-production, you are planning your production. You will have a production team to help you outline your project. You will share your ideas and needs, and this is where you can show off any reference videos you may have. A producer or director will then schedule out the entire production process based on what is discussed in pre-production. They will also create a script if one is needed. Depending on the content of your video, your production crew may have to do extra research and work and obtain location permits or studio access.
Pre-production is the planning and preparation phase for the entire filming process, and the filming process cannot be done without it. A skilled team will work with you to make sure that you are satisfied with your project before moving on.
During the corporate production phase, your film will come to life as the footage is recorded, based on the outline done in pre-production. A skilled team will be able to communicate with every group involved in production, like the set, office, and more, all while keeping to your schedule and budget.
Every part of the corporate filmmaking process works with production. The grip, electric, and design crews will begin before camera and sound departments start filming. The way the production process proceeds will depend on the content needed for your video. If you are producing an explainer video, you most likely won’t use staff or actors. On the other hand, if you’re filming employee testimonials, you will probably use actors or staff. Also, B-roll footage is occasionally filmed in the production phase to be used in post-production.
Post-production is an essential part of creating a top-quality corporate video. In this phase, your footage is organized, adjusted, and cleaned up by editors. These editors will put it all together and enhance it, to ensure that it is perfect. Then, they will add music, sound effects, and other audio items.
Once your production has been edited and rendered, your crew will show you the finished product and make any edits that you want before they finalize it and take it to distribution.
Once you are satisfied, you will have finished corporate post-production. Now, you have a video that you can proudly show on a social media site, at a conference, or whatever else you want!
Tampa Corporate Live Streaming
Live streaming and corporate webcasting are great ways to communicate with your audience. Unlike regular videos, Tampa corporate live streaming allows your viewers to feel as if they are there, in person. This immersive experience makes live streaming unique, and standard videos cannot compare!
Live streaming in Tampa, Florida is often used to show off a product or record and share an event. You can host your stream on sites that allow viewers to comment or react to your corporate streaming media, which exposes your content to other users and allows you to reach audiences you did not count on.
Social media aside, live streaming hosts business conferences and more through Tampa corporate live streaming. Employees from all over the world can participate in the stream, and quarterly company webcasts are often used in the corporate environment. The equipment needed for streaming live corporate events is easy to put together and run, so a professional crew will have no issues hosting one for you.
Best Practices for Tampa Corporate Video Production
First, check with The Greater Tampa Chamber of Commerce to get some solid tips on what it looks like to film here. Below, we have listed our top tips for creating a top-quality corporate video, as well. Look into some of these best practices before starting the corporate video production process.
Tip #1- Determine the purpose of your video. This will be done by a director or producer during pre-production, of course, but having a clear idea of what you want your video to accomplish before you even get started is smart.
Tip #2– Be clear and concise. A high-quality video can be concise and still get attention. In fact, you’re more likely to get attention with a short, engaging video than one that’s too long and boring.
Tip #3- Be sure to include branding. State your message, simply and clearly, list your contact information, and make your company prevalent to get viewers to remember your content and company.
Preparing Your Team for Corporate Video
Whether your business resides in the 33602, 33613, 33621, or the 33647, your team needs to look like a team. To prepare your team for corporate video, you should first line out your wardrobe. Keep in mind that those on camera should not wear plain white or black shirts, or tops with intricate patterns or logos/brand names.
The bottoms and shoes that are worn are up to you, as long as they fit your video’s theme. Having hair and makeup ready before filming begins keeps things on track, and we suggest being natural on camera. Authenticity is important for corporate video production!
If you’re filming corporate testimonials, have your questions ready ahead of time for the person you’re interviewing. Questions like “What would you tell someone who’s considering our services?”, “How do we stand out from other options?”, and “What was it like before you received our product or service?” get your audience’s attention and have them wanting to learn more about your business.
Hiring a Tampa Corporate Video Company
Now that you have your ideas down and organized, you can find a company that will bring them to life. You will find hundreds of companies to choose from in Tampa, Florida and the cities of Lake Magdalene, Mango, and Brandon, and you will have your hands full when thinking about which to hire. When hiring a Tampa corporate video company, look for video samples and responsiveness.
Most people first check out the companies with the highest reviews, but before contacting any of those, we suggest checking video reviews. Anyone can post anonymous, false reviews, but video is solid. Keep in mind that you can ask for samples. Look for consistency and make sure that the reviews you are reading match the quality of video.
A professional company should respond quickly, and you can often get a free quote for your project. That said, they should provide concise consultation to make your job easier. Look for responsiveness in communication to ensure that you are seen as a priority to them.
We hope this was helpful in your Tampa corporate video production insight search. If you have further questions, don’t hesitate to reach out to us. We are happy to help!