Creating the Perfect About Us Video: Tips from a Production Company
Sometimes referred to as corporate videos, the About Us video is a staple for websites, YouTube channels, and social media profiles of big and small brands. Now more than ever, with social distancing and the need to be separated from each other more than ever before has become the new “norm,” the about us video has become an increasingly powerful form of content for brands.
And, since more than 80% of visitors state they are likely to purchase from a company after they watch a video about the brand online, creating the perfect about us video is important to growth and success for corporate brands. As an about us video production company, we’ve got several tips to help you get started.
To get started with professional “about us” video content, give Beverly Boy Productions a call at 888-462-7808. We bring 20 years of professional experience to the table.
What is an About Us Video?
An “about us” video is often referred to more casually as a corporate video or a company culture video. It’s generally a short video that depicts the underlying culture and spirit of a team with authentic representation of your staff and the people and places that make up your business culture. About us videos are typically just 2 to 3 minutes in total finished length, but they deliver powerful connections between your team and the audience when produced properly. This is your chance to tell your brand story!
Creating an About Us Video
You may go into creating an about us video with the plan of telling all about yourself and your team. After all, it’s an “about US” video, right?
But the reality is, you need to talk about more than just yourself in your about us video. Production company experts recommend that you discuss your corporate values, the morals behind your brand, and the story that is the foundation for how your business started–it probably began with a particular problem that someone, at the beginning of your brand creation, had and needed to solve–what was it?
Rally to WE
The best about us videos have features that will not only attract your audience, but will connect with them on a deep, emotional level. As the audience member watches the video, they should feel like they can connect with your brand due to the morals and values that are portrayed behind-the-scenes. In fact, every great about us video will:
- Use real people that make up your team.
- Include authentic stories, culture, and morals that represent your brand.
- Showcase common problems that your audience members have and that your brand can solve.
- Establish a relationship with your audience that your business can further foster.
- Identifies core values that your customer can connect with.
- Shares a true story about your business.
Let’s Get Started
Ready to produce an About Us video that’s going to take your audience on an emotional ride with your brand? Give Beverly Boy Productions a call at 888-462-7808. We are an About Us production company that brings more than two decades of experience to your project. We can’t wait to get started!