5 Ways a Videography Company Can Help Improve Your Seo
A videography company can help you with a lot of things, but did you know that they can actually help you to improve your SEO and generate more traffic and leads for your brand from your digital marketing efforts? Search engine optimization (SEO) is a vital element to digital marketing success.
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We’re seeing more and more that adding video to your website can dramatically improve your organic SEO results. In fact, there are several ways in which a videography company can help you get more out of your SEO. We’re showing you how.
#1. Increased Click Through Rates (CTR)
A videography company can help you produce more video content for your website, social media and other channels. While that’s a great effort, what’s even better is the impact that video has on your click through rates.
Studies have proven that the addition of video to a website page results in up to 157% more click throughs on the page. A videography company that knows how to tell a story can dramatically improve your click through rates which can lead to greater conversions for your brand.
#2. Lower Bounce Rates
A videography company that uses top quality video content to the advantage of marketing channels for your brand can reduce your bounce rate.
This is the figure that represents the total number of people that come to your site and leave because they don’t see what they are looking for. However, pages that have engaging video content.
Such as is produced by a videography company, keep users on the page for twice as long and reduce bounce rates. Lower bounce rate is a sign to the search engines, like Google, that your site is what the user is looking for. Thus, you rank higher.
#3. Creation of Backlinks
Video content outperforms written content 2:1. People are more likely to share videos than they are to share a written blog post or similar content.
By hiring a videography company to help you create top quality videos for your brand you’re also getting a shot at better SEO. This is because backlinks are a key factor in organic rankings.
If you have more backlinks to your site, you will rank higher over time. A videography company that produces great videos will help you to generate more backlinks, and, over time, more rankings for your SEO.
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#4. Overall Higher Rankings
It has been found recently that webpages with a video naturally rank higher in Google. It is assumed that this is due to the nature of Google finding greater value in a page that shows video to its user since we already know that users like video and that it outperforms written word.
When you work with a videography company, and you add videos to your webpages, you can rank higher with no other major changes taking place on your site. It’s a winning strategy that many website owners are quickly realizing.
#5. More First Page Rankings
Finally a videography company can help you get more first page rankings for your optimized web pages simply by providing you with storytelling content that is shown in video format.
Your viewers are already looking for video. If you share video on your website, you will likely see higher organic rankings, higher click throughs, and improved rank.
It all works together. In the end, pages that include video and have high click through are up to 55% more likely to rank in the first 3 spots of Google’s 1st page. Ready to hire a videography company? Give Beverly Boy Productions a call at 888-462-7808!