15 Ways Corporate Blogs Use Corporate Video Production to Their Advantage 

Corporate video production is a growing industry in which 70% of marketers report that video is responsible for more conversions than any other form of content. We see corporate videos being used to support production launches, demonstrate product uses, prove production strength, share consumer testimonials and build trust, and bring consumers into the culture of the brand as well as all kinds of other purposes.

Follow along as we show you how corporate blogs are using corporate video production to their advantage, every, single day. 

1. Product Promotional Videos  

Here’s a video from one of our clients

Corporate blogs are sharing product promotional videos to introduce products or services to their audience and help viewers to see the value in the products that they offer.

Product promotional videos are used to target different audiences with content and often can be seen on television as well as on websites and in social media.

Promotional corporate videos are used to promote the products or services offered by a brand to build a sense of understanding of the product while also helping the consumer to develop a sense of brand awareness and recognition.

2. Company Profile Videos

Corporate video production often begins with the company profile. Company profile videos are used to introduce the consumer and potential stakeholders to the business.

These short, branded videos are found on the company website, in the blog, in signature lines and in newsletters helping those who show even the slightest interest in the company to learn more about the corporate history, company vision, purpose and members of the business.

3. Social Media Videos

Corporate blogs that incorporate the use of social media video content are seeing significantly higher interaction on their social profiles. In fact, social media videos are a short, quick option to encourage the audience to share the details of the brand and build more attention.

Big brands are using social media videos to tell their corporate story, share their vision, attract new customers, engage existing customers and educate a wide audience on various elements of business both directly and indirectly associated with their brand.

4. Testimonial Videos

Customer testimonial videos provide corporate blogs with an opportunity to share what others think about their brand.

These videos connect with potential new customers building trust and a sense of understanding between the product or service offering and the solutions to be expected from the brand.

A well produced customer testimonial video will connect with the consumer by featuring a past customer that will offer an honest, unrehearsed review of the brand that builds trust and a sense of brand value.

5. Corporate Event Videos

Corporate event videos document the exciting milestones that take place for your brand and offer a unique way to share the brand details with consumers, future prospective employees and those interested in the brand for various purposes.

We see big brands using corporate event videos to share celebrations, conferences and seminars as well as other social events or networking appearances with their audience to build a stronger sense of humanity among the brand and generate trust among the consumer.

6. Behind the Scenes Videos

Corporate documentary videos or behind the scenes videos are used to show outsiders the business in a way that helps them to connect and value the transparency of the brand.

Often featuring those who have been part of the business for a very long time, behind the scenes videos generally feature the CEO or founder, long-term employees or times in past corporate history that engage the audience, especially stakeholders, in a way that helps them to connect with and understand where the brand originates from.

7. Recruitment Videos

Corporate blogs that feature upcoming positions or roles that need to be filled have found great value in recruitment videos.

Corporate recruitment videos are shown to potential applicants to help them get a feel for the corporate culture and how the business operates as they work to decide whether this is a position that might be a good fit for them.

Brands that use corporate recruiting videos have found up to 70% higher applicant rates and report filling roles more quickly than when video is not used.

8. Corporate Conference Video

Brands that have frequent corporate conferences have found great value in capturing the conference on video.

These videos are later shared with those who were not able to attend the conference or can be used to produce other forms of video for the brand including social media highlights and blog posts that include details of the corporate theme.

Consider capturing corporate conference on video so that you can monitor challenges, industry trends or resources relative to your brand and use the content for multiple purposes.

9. Corporate Training Videos

Corporate training videos are used to save corporations time and money in the long run. Many corporations are finding that they can use training videos to help prospective employees prepare for a new role or to help existing employees move into a new role or perform their existing role more efficiently.

Video is one of the most engaging mediums available to deliver training details to the employees. 

The use of corporate training videos reduces the need for upper level management to take time out to train new employees and also allows employees top watch the training more than once so that they get the most out of the resources provided to them. It’s a double win.

10. Internal Communications Videos

Corporations that use video for internal communications are able to share details with clients and other members of the company without leaving the office.

Internal communications videos are great for delivering details on an upcoming product launch or for discussing important project milestones or needs. Internal communications videos represent a great opportunity for businesses to get information out to a wider audience when such information will add value to the rest of the team.

11. Industrial Videos

Industrial videos are used to capture details of a specific industry so that those details can be shared with consumers, stakeholders or other audiences.

We see industrial videos used to deliver details about products or services in an industry as well as to help brands prove their expertise on a particular industry. These videos are often educational in scope and can be shared on a corporate blog, via social media or on the corporate website.

12. Social Responsibility Videos

Brands deliver details about their social responsibility via video all the time. These videos are designed to show how a brand is working to volunteer or give back to the community.

Social responsibility videos build brand trust and value among the consumer while connecting with a wide audience.

Communicate the greater vision of your brand and the steps you’re taking to help the community with a social responsibility video that documents how your business is changing the lives of the consumer.

13. Marketing Videos

Corporate marketing videos are probably the most widely used form of video among corporate blogs. These videos help consumers to connect with the brand, learn about the products or services that are offered, and make the decision whether to purchase from the business or not.

Corporate marketing videos that include animation and other forms of visual representation to get the viewer’s attention are often shared on social media, corporate blogs, websites and various other sources.

14. Corporate Videos in Email

All different types of corporate videos are used in email. While this isn’t necessarily a type of video, it is worth mentioning the brands that include video in their emails see a 300% click-through-rate increase versus those that do not use video.

Consider the use of corporate videos in your email signature line, as support for a product or service discussed in your email, or to provide viewers with more details about your business or brand. Storytelling videos are ideal for this as are educational videos and brand testimonial videos.

15. Corporate Explainer Videos

Explainer videos help the consumer, stakeholders or other important individuals that connect with your brand to understand your products or services.

These videos are often delivered via the website, blog, social media or even in a webinar to help members connect with your brand and understand what it is your product or service can do to help them.

Corporate explainer videos that include animations or other graphics to simplify a complex set of data relative to your business can help viewers to connect with you when they otherwise would have been confused.

Get in Touch Today

If you’re not already using corporate video production to your advantage, why not? There are so many different opportunities to use corporate video production on your blog, website, emails and social media profiles.

Get in on the action and start seeing the benefits of corporate video production–70% of businesses that state corporate video production has helped them increase their sales and customer interaction can’t possibly be wrong! For help, contact Beverly Boy Productions today!