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5 Corporate Video Production Trends Shaking Up 2024

In 2022, the growth of video driven internet traffic was huge and is expected to continue well into 2024 so it’s no surprise that many businesses are turning to new ideas and opportunities to produce corporate films. Everything from the corporate culture video to sophisticated user experience demonstrations and client testimonials are shaking up the corporate video production industry. New trends are always popular with a new year, but these corporate video production trends are really shaking up the set and have the potential to spark something interesting for business video production in 2024. Check them out!

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At Beverly Boy Productions, we take corporate video production trends seriously! Our professional corporate video production services offer businesses specialized content production throughout the U.S. and worldwide.

Give us a call at 888-462-7808 to learn more about producing your business videos with Team Beverly Boy!

1. Livestreaming Video Broadcasts

quarantine livestream

Live video and broadcasting to consumers is definitely the way that 2024 is set to continue following the way that 2022 was essentially shaped.

As brands continue to seek ways to work remotely and interact with consumers from remote areas throughout at least the earliest parts of 2021 when widespread COVID vaccines have yet to be fully distributed and a lack of immunity continues to keep many consumers indoors or away from stores.

As brands continue to see ways to connect with consumers without jeopardizing themselves or others, live streaming will continue to make up a large portion of the video production plans and expenses.

Livestream events, livestream shopping, and internal livestreaming to conduct meetings and everyday interactive experiences between teams will play a major role throughout corporate brands in 2024.

What’s new? We’re expecting to see many brands begin offering livestream shopping experiences to consumers much like we have seen grow exponentially in China over the past 18 months – we’ll just have to wait and see if these corporate video production trends playout in 2024.

2. Video Homepages & Video Headers

We saw a little bit of this over the past year or two, but it has yet to full take hold largely due to the fact that so many still operated on a slower bandwidth and the potential for a homepage to be bogged down by a video was still rather high up until the past 6 months or so.

Increased federal funding for internet has resulted in more widespread access to faster speeds which means more business websites can incorporate the use of full-screen homepage videos as well as interactive video headers into their websites. 

But why? Video keeps people on the page longer, encourages higher click through rates, and has the power to increase user interaction which all equates to a better user experience.

And, websites that provide the best user experience and the greatest content are poised to rank highest in the search engines — so following up on either of these corporate video production trends for 2024 is essential!

3. Remote Production & Video Drop Kits

We saw a little bit of this in 2022 but we expect that as brands become more familiar with the potential that video production drop kits bring to their offices that the trend will continue to grow.

Remote video production isn’t expected to go away anytime soon, and the fact that brands have the power to get involved in remote video production from their own office or homebase means that many brands will have the power to streamline their production and increase the amount of video content they create in 2024 without even leaving.

Call Beverly Boy Productions at 888-462-7808 to learn more about our video production drop kits and remote video production services! We can’t wait to assist you in 2024!

4. Short Corporate Videos

We expect to see an influx in budget friends, easy to produce, short corporate video production.

Trends like this are emerging largely because brands are being more cautious with their spending in 2024, and for good reason!

The downturn of 2020 resulting from COVID-19 has caused many brands to think twice about taking steps to tighten up their purse strings and be more savvy with their spending.

This isn’t to say brands aren’t going to invest marketing dollars, nor does it in any way imply that brands will only get involved in the corporate video production trends that err on the side of caution or the creation of low-budget videos — it’s just to say that brands are going to be more wise about their spending.

And, when it comes to corporate video production, short corporate videos are a BIG win for brands. The majority of all videos that have gone viral are under 3 minutes.

Most brand videos that deliver the highest ROI are under 2 minutes. And, customer testimonials which have the power to evoke the greatest trust among consumers tend to be both short, and easy to produce. 

5. Video Customer Service & Broadcasts

Going along with the live stream video production and the broadcasting trends that are anticipated for 2024, many businesses are choosing to offer their customer service through video to add a level of consumer interaction and improved experience to the mix.

Rather than solely offer customer support via telephone call, many brands have made the switch so that consumers can call in and visually see the individual that is helping them on the other end.

But what does this mean for your business and what does it have to do with production? A lot actually!

Brands that intend to provide video based customer service opportunities will need to ensure consistency with their uptime and ease of access for consumers.

They’ve also got to take charge to ensure that the brand ambassadors or those involved in ensuring the customer experience are easy to see, have proper lighting, and have correct microphones for impeccable audio.

If you’re thinking of hopping on the customer service bandwagon – consider hiring a professional production crew to support your broadcasting and to ensure everything is just right for your customer!

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