5 Benefits of Hiring Virtual Event Production Companies Virtual events have quickly gained popularity as more brands seek to connect and engage with consumers in remote locations. Virtual viewing is a normal practice these days, and it appears businesses and brands will continue to seek ways to use virtual events […]
Omnichannel Video Content Strategy: 5 Tips for Producing Diversified Video Content Now more than ever before, businesses are realizing the importance of developing an omnichannel content experience. Keeping it all together, across all the different digital spaces and platforms, can be tough. Adding video to the mix is both beneficial […]
Are Mid-Roll Video Ads Making a Comeback? Mid-roll video advertising is seemingly making a comeback after many years of being tuned out as more consumers turned to watching videos online versus on television. However mid-roll video advertising is making a comeback as more platforms begin to shift, largely allowing mid-roll […]
Can Video Marketing Really Gain Me More Customers? Video marketing is a growing trend that as many as 87% of businesses are already on board with. These top businesses and brands realize that video content marketing is an excellent opportunity to capture the attention of any audience and engage. With […]
Immersive Video Ad Production: Show Your Users What to Expect Before Purchasing Immersive technology is leading the way online and it’s got customers in a try before you buy mindset. Immersive video technology, frequently referred to as augmented reality or virtual reality, is the latest in shopping online and it’s […]
Video Advertising for eCommerce: Tips for Success Video advertising is no longer something that only large corporations get involved in. In fact, if you sell products online, you probably already realize the importance of video advertising for eCommerce stores and could most likely benefit from learning more about what it […]
Why is Video Content Marketing Important for Business? Content marketing, or the use of various forms of written, verbal, or filmed content to generate awareness and drive conversions for your brand, is a key element to any marketing campaign. But the way we produce content for marketing campaigns has largely […]
Is YouTube Useful for Marketing? We know that consumers watch more than 1 billion hours of YouTube videos daily and that the total number of hours watched on YouTube continues to rise year over year. There’s no question that people are watching YouTube videos, but is YouTube useful for marketing? […]
How to Measure Video ROI Measuring the ROI of your videos is an important job. Without figuring out how profitable each of your videos actually are for your brand you have little way of ensuring your video production projects are performing appropriately. Video analytics, and learning what video metrics are […]
The Ultimate Video Distribution List Submitting your video is an important element of the overall success of your video marketing strategy. Knowing where to submit is key. Video marketing is more than just a matter of “if you build it, they will come.” Thinking about how and where to submit […]
