How to Make Effective Case Study Videos that Actually Work

Case study videos are incredibly powerful customer reviews or testimonials that can be used to represent your brand in a way that directly impacts the success of your business. Learning how to make effective case study videos for your business is an art that requires some practice and generally the support of a professional, but there are some steps that you can take in order to successfully create content that’s going to generate leads, sales, or conversions for your brand. 

At Beverly Boy Productions, we help clients in all industries to create effective case study videos that create powerful conversion for the brand by delivering content that showcases the value of the business and its ability to solve real-world problems that are specific to those that prospective customers are dealing with on an everyday basis. To learn more about the use of case study videos to boost conversions, increase sales, and generate revenue for your brand, give us a call!

Think the Way Your Prospective Customers Think

If you want to know how to make effective case study videos, you’re going to have to start thinking the way your prospective customers are thinking. In other words, you need to personally know your audience in a way that is going to help you to pinpoint the stories, challenges, customers, and solutions that are most likely to resonate with your prospective client or customer. Keep in mind that you might have several different prospective customer personas, so you’ll need to choose one persona to focus on for each case study video you produce.

Ask Questions that Will Drive Your Story

A great interviewer knows the importance of this, but someone new to the process may not. The goal here is to ask questions that are going to drive your story in the direction that is most likely to result in your target audience feeling like they can relate, resonate with the story, and empathize with the customer sharing the details. Make sure that you:

• Ask customers questions that will build their credibility and show who they are and how they relate to your target audience.
• Ask questions that show what competitors your customer may have tried, and how they came to find your brand.
• Ask questions that explain why your customers purchased your products or services and what they love about your brand.
• Ask questions that help to show the results your customer had.

Be Picky with the Customer You Choose to Share their Story

You likely have many happy customers, but figuring out how to make effective case study videos that will actually resonate with your target customer requires that you be picky about the customer that you choose to represent your brand. Make sure that you choose a customer that:

• Your target audience will relate with.
• Will share a compelling story.
• Will be comfortable on camera and speaking during an interview.
• Is going to have detailed statistics, hard numbers and facts to backup their claim.

Follow the Case Study Video Sequence

If you know anything about a case study video sequence, you’ll know that every case study video needs to tell a story that your audience can resonate with and feel connected to. You’ll also know that the best stories are those that essentially start out highlighting a character (in this case your customer) and identify the problem, solution, expectations, and outcomes. For a case study video to be effective, you need to share enough background to build credibility for your customer, build the relationship between your customer and your prospect, and offer hard facts that create the connection for your brand.

Conduct Interviews & Prepare the Script

This is generally where the process of knowing how to make effective case study videos gets complicated and requires the support of a professional. When it comes to conducting interviews in a way that will provide the detail, depth, and real world scenarios that your audience will closely resonate with hiring a professional may be the best solution for your brand.

If you don’t have experience in interviewing so that you can define the direction of the story, you might want to reach out to Beverly Boy Productions for further assistance. Our team has crews worldwide that have decades of experience in interviewing and know what it takes to make effective case study videos that are actually going to be beneficial for your brand.

Working with a professional to get the data, and write the script is an important step in learning how to make effective case study videos that are going to resonate with your target audience, create the connection that you want for your brand, and increase trust among consumers.

For more on the process or to find out what it will take to produce top quality case study videos for your brand, give Beverly Boy Productions a call! We can’t wait to help you succeed with your brand!