When, Where & How to Share Social Media Customer Testimonial Videos

As a corporate business owner, figuring out when, where and how to share Social Media Customer Testimonial videos is an important task. Even large companies need social proof and it comes from the sharing of customer testimonial videos across a variety of platforms including LinkedIn, Twitter, Instagram, Facebook, TikTok and Pinterest.

So the next time someone comes to you and says, “Hey, try this,” think about how much value that same comment would have on social media and think about how you can share Social Media Customer Testimonial videos just like that across your target platforms for your audience.

When to Share Social Media Customer Testimonial Videos

Figuring out when your brand should share Social Media Customer Testimonial videos is a big deal. Sharing at the right time can influence your audience in ways that can be profoundly impactful for your brand. Missing out on the right opportunity or time to share customer testimony could literally be like leaving money on the table.

So, when should you share customer testimonials on social? Consider the following:

• Share customer testimonials early on in the funnel to drive awareness of your business and boost following for your brand.
• Share customer testimonials mid-funnel to engage the audience and help them to better understand the benefits provided by your brand as well as how it can solve your problems.
• Share customer testimonials at the bottom of the funnel to build that last bit of trust that is necessary to push the conversion needle so that they are willing to purchase.
• Share customer testimonials with your new customers to help them see the value in becoming loyal followers and repeat sharers of your brand.

The truth is, you can share customer testimonial videos at all stages of your marketing campaigns, as long as they focus on sharing the right information and detail with your audience. Early on, you want to share testimony that represents key details about who your brand is, what you offer, and maybe some background information.

Mid-funnel, you want to share testimonials that reflect the customer relationship with your brand, how they found your brand better than a competitor, and what value they found. Bottom of the funnel, you want to share testimonials that back up the satisfaction of your brand.

Where to Share Social Media Customer Testimonial Videos

Figuring out where to share your customer testimonial videos across various social media platforms is another major task. If you’re active across all of the major social media platforms including Twitter, Instagram, TikTok, Facebook, LinkedIn, and Pinterest then you might think that you can share the same testimonials across all platforms, but wait!

Audiences respond differently across each of these platforms. On TikTok, things are a bit lighthearted and fun. Your audience usually listens and watches videos with sound on, and they are accustomed to the use of background music, so you should choose testimonials that work within those parameters.

Likewise, audiences on Facebook often watch videos with or without sound, and they’ll stick around a bit longer, so you can get away with a customer testimonial that is more like a case study style interview up to several minutes in length.

Figuring out where to share your Social Media Customer Testimonial videos is important, and should be largely based on the style of the testimonial. Think carefully about your audience, and how they interact on social before you choose which platforms to share across.

How to Share Social Media Customer Testimonial Videos

Every social media platform is different, and has different parameters on how to share and post video. Across many platforms, native video, which is video produced and shared first on the platform rather than linked to the platform from another location such as from YouTube or from a website, is preferred.

Knowing how to post videos to each social media platform will help you maximize your success in generating audience following and community interaction for your brand. If you’re interested in learning how to share video on a specific platform, be sure to check the help guide for each platform in order to get proper guidance for your needs.

Keep in mind that you should be sharing customer testimonial videos on social media in addition to posting other content on your platforms and pages on a regular and revolving basis. Consistency is key when posting on social media but you want to be sharing more than just self-promoted content.

Want more details on when, where, and how to share Social Media Customer Testimonial videos for your audience? Beverly Boy Productions can help you learn the social media ropes, but we’ll also help you film expert customer testimonial videos for your business or brand that you can use across social media. Give us a call for immediate answers on how you can share Social Media Customer Testimonial to maximize following for your brand.