5 Powerful Ways to Market Your Financial Services Business

The financial services industry represents key economic services provided by key players in the finance industry including banks, credit unions, credit card vendors, insurance companies and stock marketing brokers. It’s a highly competitive market and generating leads is a costly business. These 5 powerful ways to market your financial services business represent key opportunities for growth and a stronger representation of your brand.

#1 Never Underestimate Social Media

Social media marketing for your financial services business represents a powerful opportunity to generate leads at a fraction of the typically paid advertisement cost. Marketing a financial services business on social media platforms such as Facebook, Twitter, LinkedIn or Instagram begins with financial services video production that tells your story to the consumer.

Focusing your video content on more than just the end sale will help you to reach more consumers. Consider the following options for social media marketing of your financial services company:

• Corporate culture videos that share what it’s like to be part of the bank or company you own.
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• Behind the scenes tours of the financial services or a day in the life of content that shows what it’s like to work as a stockbroker or financial services provider.
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• Customer testimonial videos that show satisfied past customers.
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• Case studies that represent financial services and the solutions offered to consumers.

#2 Live Stream Major Events

Live stream video content may not be on the top of your financial services marketing to-do list but it should be on your list somewhere. Live streaming major events or everyday happenings in the financial world will help to generate a stronger audience for your brand as you reach out to Millennials and Generation Z with content that serves their immediate interests.

Consider live streaming your community involvement or other major activities that your business participates in to generate stronger awareness and engagement for your financial services brand.

#3 Connect with Local Business Networking Opportunities

The local Chamber of Commerce represents the starting point for local business networking of your financial services business but don’t stop there. Consider joining The Financial Services NETWORK to get involved with independent financial advisors and other professionals in the industry that service similar clientele.

Additional networking opportunities that will help you get your financial services brand recognized and trusted by the larger community include The Financial Executives Network Group, Financial Health Network and the Financial Services Club.

Keep in mind that sometimes when it comes to marketing of financial services it’s really not what you know, but who you know that makes a difference.

#4 Produce Animated Explainer Videos to Simplify Product Pitches

Financial services products are often highly misunderstood. Marketing and promotion of financial services represents a complex need to grow your brand. Consider producing animated explainer videos that you can use to simplify product pitches and improve overall understanding of the financial solutions that your business provides.

Financial services video production provides an easy to follow a representation of financial solutions that consumers may otherwise not even realize are available to them.

#5 Use Corporate Video to Compete with Others

Competition in the financial services industry is tough. Corporate video production for your financial services brand represents an opportunity to market your services face-to-face against the competition.

Marketing a financial services business with corporate videos allows you to showcase what you can do for your end consumers while representing your brand against the competition.

Consider the following corporate video options for your business:

• Corporate profile videos that represent key financial services providers at your location.
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• Promotional videos that showcase services offered by your facility.
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• Customer testimonial videos that share past customer satisfaction and boost trust in your brand.
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• Behind the scenes videos that share what it’s like to be part of the financial services industry.
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• Corporate social responsibility videos that share with your audience the dedication your brand has to the community.

Contact Experienced Professionals

These powerful ways to market your financial services business are just a starting point in online marketing of financial services brands. For help producing financial services video content or any of the content mentioned above, give Beverly Boy Productions a call. We can’t wait to assist you.