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How to Make a Good Video for Google My Business

If someone were to search Google for your business, would they be able to find you? 

How hard would it be for potential customers to discover your business if they were to try? 

As a business owner, taking steps to make your business stand out so that potential customers can find your brand when they search Google and other search engines is absolutely vital and yet, many business owners are not sure where to begin in terms of helping their brand to stand out online. With so much competition, even the smallest steps towards marketing your business online can make a huge difference. Learning how to make a good video for Google My Business represents one of those small steps that all local business owners should perfect in order to make huge leaps towards being found online!

Video production isn’t an easy task, though. In fact, producing a short video for your Google My Business (GMB) page is something that few business owners will perfect on their own. But this doesn’t mean you can overlook it, or choose not to post video to your Google My Business page. Posting video content to GMB can quite literally put you “on the map,” making your business stand out against the competition and setting the stage for your brand to be found online.

At Beverly Boy Productions, we specialize in the production of short business videos and content for brand owners that builds up their reputation and visibility online. Give us a call for immediate assistance in producing a Google My Business video that will:

  • Increase your GMB profile rankings.
  • Represent your business professionally and proficiently.
  • Put your brand in front of the competition.
  • Drive conversion generating interest in your brand.

Google My Business Video Requirements

Adding video to Google My Business can certainly be valuable for your business or brand, but you can’t just add any video content and expect to succeed. Professional quality video, produced with strong expertise and a representation of your brand is important to the success of your marketing campaigns. Before you produce a video for your GMB page, it’s important to know what is acceptable and what is not acceptable on this platform. 

In order to add videos to your GMB, you must follow these rules that are set forth by Google:

  • Videos must be a minimum resolution of 720p.
  • The maximum video size must be 75 MB or less.
  • The maximum video length cannot be over 30 seconds.

Of course these are just the baseline requirements for adding video to your Google My Business page. In addition to following the minimum requirements, learning how to make a good video for Google My Business requires that you focus on:

  • Creating content that speaks to your target audience.
  • Produce videos that are engaging and entertaining.
  • Add video content that will help your audience learn something or otherwise find value in your business or brand.
  • Be sure that your video content is professionally produced to represent your brand in the most professional manner.

What Goes Into a Good Video for Google My Business?

You may have realized already, at Beverly Boy Productions, we’re passionate about the production of great video content, and we might know a thing or two about how to make a good video for Google My Business. Really, for the business owner, producing a great GMB video is all about what goes into the video. If you prepare the contents of the video with special care and consideration for your audience, and you work closely with a professional production company that has experience in producing videos for GMB, you can bet you’ll make a great impression online!

There are a variety of video types that work well for GMB. Most businesses find that posting videos that showcase their brand, their brand’s story, or highlights that represent their products and services, are best for Google My Business. Most importantly, consider the following:

  • Make sure that your video content is relevant to your brand and includes unique footage. Don’t use stock footage or images that are not directly related to your brand. 
  • Use high quality images and avoid the use of borders or collage images that can make it difficult to view the content. 
  • Avoid the use of any prohibited content such as nudity, violent content, copyrighted content, or content that could endanger minors.
  • Avoid the use of text. If you must include text, keep it to not more than 10% of the frame as per Google’s guidelines and make sure that it is relevant to the business.

There are endless opportunities when it comes to learning how to make a good video for Google My Business that will represent your brand. Some of the options that you might consider include things like:

  • Explainer videos – these are quickly becoming the most popular form of video content for business owners and are used to explain everything from key details of the business to important information about the brand. Consider explaining who you are, who is behind your brand, why your brand is important, or why customers might like your brand.
  • Behind-the-Scenes videos – provide a tour of your business that allows prospective customers to see what goes on in the office, warehouse, shipping area, or other parts of the business (just make sure you work with a professional film producer to ensure you’re not giving away proprietary information!
  • Informational videos or educational videos – consider sharing information that would help customers relate to your business, include things like insight into how your products work, the problems your business solves, or how your products or services can be used.
  • Team introduction videos – show off your team and share information about the people behind your brand.
  • Testimonial videos – share short, satisfied customer mentions that represent your brand. Make sure to let the customer do the talking to keep it personal and truly representative of your brand.

Learning how to make a good video for Google My Business isn’t hard, it just takes a bit of planning ahead of time. When you’re ready to get started, give Beverly Boy Productions a call! We’ll help you with the production process that’s required in order to create a professional quality GMB video that represents your brand and outshines the competition! 

Filming a Testimonial interview on a FS7

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