How Many Businesses Use Video in their Marketing?
Businesses of all types and sizes and styles are using video marketing in their day-to-day operations. Videos are included in everything from their customer operations and client services to advertising online and on television. Are you a business owner considering the addition of videos to your marketing campaigns? Are you wondering, “How many businesses use video in their marketing?
If you’re a business owner that’s just now considering the addition of videos to your marketing campaigns, you’re one of only 14%. Statistics show that 86% of business owners already use video in their marketing. This represents 27.95M businesses in the United States which are currently using video in their marketing as compared to just 4.55M businesses that do not use video yet.
How Many Businesses are Using Marketing for the First Time?
According to statistics, 24% of marketers state that they used video for the very first time in 2020. This goes to show just how quickly video has taken over as a key element to business marketing campaigns. With an estimated 86% of businesses now using video marketing and 24% having just started within the last year or so, it’s safe to say that nearly all businesses recognize the importance of video marketing and how powerful videos can be for their campaigns.
Why are Businesses Using Video in their Marketing?
With more than 85% of businesses using video in their marketing, there’s no question as to the importance of video content, but why are so many businesses using video in their marketing campaigns? Is it the potential for increased customers? The likelihood of higher search rankings? The anticipated ROI?
Ask any business owner and you’ll almost certainly get an answer that includes one of the following reasons for using video in their marketing:
- New customer acquisition. 93% of businesses report new customer acquisition through social media.
- Increased ROI from campaigns. 88% of marketers state that they are satisfied with the ROI of the campaigns that include video. 74% say that videos deliver hire ROI than static image campaigns.
- 83% of businesses say they have generated leads through video content.
- 73% of B2B companies claim video content positively impacted their ROI.
- 68% claim that the ROI on video is better than other forms of advertising.
How Many Businesses Use Video as a Major Element of Marketing?
Not only do 86% of businesses use video in their marketing, but studies have proven that 61% of businesses are using video content as a major part of their marketing plans. In fact, not only is video one of the greatest trends in business marketing, 92% of businesses that regularly use video marketing report that it is absolutely essential to their strategy.
So, how many businesses use video in their marketing? In the United States alone, it is estimated that 27.95 million businesses use video in their marketing or, in other words, 86% of all businesses in the United States use video in their marketing as of 2021.