10 Types of Video for Business Marketing & Growth

Whether you’re just getting started with video marketing for your business, or you’re simply trying to find new options and ideas for your video marketing efforts, Beverly Boy Productions has got you covered! There are a variety of different types of video for business marketing and advertising to help you grow your audience, increase awareness, and generate sales for your brand. From explainers to product demos, these are the top types of video for business marketing campaigns.

1. Explainer Videos

Touted as the most popular form of video for marketing in 2022, explainer videos help businesses detail everything from how to use their products or services to what their brand is about. Typically including animated features or graphical elements paired with voice over narration that explains your business, offer, products or services, explainer videos are one of the most versatile types of video for business marketing and growth.

2. Product Demos

Product demo videos represent demonstrative content that helps your audience to understand how to get the most out of the products you offer. Demonstrating everything from how to use the product to how to get the most out of hidden features that are offered by a product you provide, these videos are short & powerfully effective. Use product demos to show of your product benefits, hidden perks, or special features in addition to basic demonstrations on how to use the product the right way.

3. Tutorial Videos & How-To Videos

The use of how-to videos to show off how-to perform certain tasks or what it takes to achieve a particular goal in relation to your business or brand can help you to create awareness and build a stronger reputation for your business. Consider short, 1-2 minute tutorial videos to assist existing customers with getting the most out of the products or services that you’ve already provided to them as well as in understanding additional services or products that you might offer for sale.

4. Event Videos

Event videos help you build an audience, generate hype around your brand, and can be used to increase attendance to future events. They’re ideal for marketing to prospective event attendees but they can also be used to market to prospective employees that may have interest in coming on board to be a part of your brand. You can capture event videos of everything from holiday parties to conferences and other corporate affairs.

5. Behind-the-Scenes Videos

Capturing behind-the-scenes videos to show off what happens at your business during a typical workday is a great way to promote your brand to future prospective employees and customers. Customers appreciate the ability to learn more about how brands operate behind-the-scenes as it allows them the opportunity to learn more about a brand’s corporate mission and values helping the consumer to feel more connected personally to the business.

6. Corporate Culture Videos

A company culture video or corporate culture video can help you show off the corporate vision and mission as well as how your employees and corporate business members interact.  The use of corporate culture videos is to market your business to prospective employees not so much to customers. These types of video for business marketing really focus on helping potential new employees to decide whether your brand may or may not be an ideal fit for them.

7. Customer Testimonial Videos

One of the best ways to increase trust among your audience is to show them other consumers that fit similar demographics or fall within a similar persona and are happy. Customer testimonial videos are short, usually under 1 minute, and present an unrehearsed version of how your satisfied customers feel about your brand. These videos increase trust and build consumer interest in your business.

8. Employee Interviews & Background Videos

The use of employee interview videos that showcase the background of your employees or highlight other important details about those who operate your business can build authority, trust, and further support for your brand. These videos are generally just a few minutes long and include a lot of important information about your current employees to help further consumer understanding of your brand.

9. Branded Videos

Branded videos are probably the most important types of video for business marketing and growth. These videos include a variety of different types of content with a single key focus – branding! Including your corporate logo, ethos, and colors or other elements that represent your brand in the videos that you create will help consumers to make the connection to your brand increasing their recall and awareness. These are ideal for building your customer base and improving consumer trust, too.

10. Case Study Videos & Documentaries

Case study videos can be used to show off the successes that your business has managed to generate or solutions you’ve provided for customers. Particularly valuable for B2B brands, case study videos are great for highlighting the benefits that your business created for another brand but they can be used for a variety of other purposes too. These, and documentary videos are great types of video for business marketing and growth of B2B and B2C brands!