Producing a Brand Reveal Video for an Amazing First Impression

First impressions are everything. They have the power to linger, lasting a very long time, whether good or bad. As a business owner, launching a new brand is an important aspect of crafting a long-term business strategy of growth and resilience, and the first impression you make has everything to do with whether or not your brand survives. With the right brand reveal video, you can create an amazing first impression among a targeted audience that is most likely to be directly impacted by your brand.

What is a Brand Reveal Video?

Sometimes called a brand launch, a brand reveal video is an introductory style video that delivers key details about a brand to a target audience. The brand reveal video generally includes more than just the brand name and logo, it shows off unique elements of the brand’s visual identity, introduces the brand’s story and corporate mission, and establishes a basis for differentiation against the brand’s primary competitors. 

Launching a new brand, or relaunching an existing brand, almost always involves the production of a brand reveal video or a brand re-reveal video which effectively introduces the brand to the target audience. In fact, these types of videos are ideal for introducing the foundation of visual communication that will represent the brand going forward helping the brand to share its story across various platforms and to various audiences in an engaging and ultra-exciting way.

What Goes Into a Great Brand Reveal Video?

That’s simple: The Brand’s Story! 

Every great brand reveal video is a compilation of:

• The brand’s unique story.
• The mission behind the brand.
• The driving force that led the brand owner to start the business or create the brand.
• The inspiration behind the brand.
• The “Why” behind your brand.
• The advantages of the brand.
• The differences between your brand and the competitors.
• The value proposition and brand positioning.

Really, there’s a lot that goes into a brand reveal video, but that doesn’t mean that it’s a long video. In fact, a well-crafted brand reveal video is actually only about 1-2 minutes long. For example, the first major brand reveal video that was produced for Dollar Shave Club staring their founder Mike Dubin, was just 1 minute and 34 seconds total length, it took a single day to shoot and cost the business about $4,500 largely because it was kept very simple but incredibly humorous and powerfully engaging. That video went viral in 72 hours resulting in $147.8M in venture funding and an annual revenue of $65M. To say the least, it worked!

Focus on Brand Positioning

If you really want to produce a brand reveal video that’s going to set your business up for success, you’ve got to focus on brand positioning.  This means you must not only tell the story of your brand, but you must position your brand for success within your target market. Brand positioning includes defining who your target market is, what your differentiation is, and what the purpose or driving force, mission, values, or motivation is behind your brand.

Consider your own brand positioning statement which should go something like:

“For (target market), (Brand) is the (point of differentiation) among all (competitive market segment) because (reason).”

As you think about your brand reveal and the brand positioning, you should already know who your target market is, what competitive market segment your brand is positioned to be a part of, and why your brand is set to be clearly differentiated and memorable above all of your competitors. This is very important because the rise in video production among businesses large and small has created a consumer audience that is facing brand fatigue. Therefore you must position your brand in such a way that you not only deliver your promise to your target audience, but you back it up with specific details as to WHY you’re the best brand to make that promise.

Be Visually Clear & Concise

Just as much as the production of a brand reveal video must incorporate your story and the mission or driving force behind your brand, the visual illustrations or live action footage must also be positioned to prove to your target audience that your brand is important. With a very short video, you have mere seconds to position your brand for success. You must be visually clear and concise. 

Consider simplified visuals that will directly convey the details of your brand’s mission and story to the target audience. Be sure that you are delivering a customer experience that directly connects with the audience that is most likely to be impacted by your brand so that the first impression you make with your brand reveal is one that will stand out and be memorable to those who matter most. 

As you can see, there is a lot that goes into producing a brand reveal video that is going to make the best first impression on your audience. However, producing a brand reveal video is definitely something that can be incredibly valuable for your brand so you want to be thorough and you most certainly want to ensure that the quality of your brand reveal video delivers the same level of quality expectations that are to be expected of your brand. That’s why we recommend working with a professional to produce your brand reveal video. To learn more, give Beverly Boy Productions a call!