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Is a Personal Branding Video Really Necessary?

As more people begin to turn themselves into their own personal brands the question of whether personal branding video content is even necessary keeps coming up. What’s all the hype about? Is producing a personally branded video really something that I should be focusing on as I develop my brand? 

Questions like these come up frequently at Beverly Boy Productions, so we set out to provide an answer that will make sense for our clients. With more than twenty years in the industry, we know that video content is king! That’s why we tell our clients that not only is a personal branding video incredibly necessary if you want to stand out, but that the quality of the video is everything to your brand! 

What is a Personal Branding Video?

A personal branding video, can take many forms. From video introductions that show off who you are and what your personal brand is about to live Q&A sessions that provide deep insight into your personal brand offering your audience an interactive experience where they can engage with you, there are many opportunities to produce personal brand video content.

In an increasingly competitive digital environment, personal branding videos keep your brand front-and-center among your audience so that they will remember your brand whenever a situation that is relative comes up in their lives. A personal branding video is going to communicate to your audience who you are, what you do, how you do it, and why.  This is achieved through a variety of concepts including the creation of different styles and types of video content that will resonate with your audience while developing stronger connections to your own personal brand.

Why are Personal Branding Videos so Important?

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Creating a personal brand that highlights the most valuable features that you have to offer in a particular industry is a potentially overwhelming task that requires around-the-clock focus. Naturally, as a human, you need sleep! This is where automated content marketing comes into play and why it’s so important to have a personal branding video that highlights you and your personal brand. 

Producing a personal branding video that you can share on social media, your website, and across various other platforms is important because this provides you with an opportunity to show off your personal brand to a wider audience. These videos are exactly what audiences are looking for, and they provide content for your audience to engage with during your downtime.

While there are tons of ways that you could potentially improve the overall value or audience views of your own personal brand, few opportunities result in a greater overall outcome than video itself. In fact, building your personal brand with video has a number of benefits including:

  • Larger Audience Access: Producing brand videos puts you in front of the 244.4M viewers of digital video in the US.
  • Happy Customers:  Video is what 54% of consumer want from businesses and brands they support.
  • More Social Shares:  A personal branding video has the potential to generate up to 1200% more shares on social media than static images or text based posts.
  • Higher ROI:  According to marketers videos result in up to 88% higher overall ROI than other forms of content.

While personal branding videos certainly have a number of potential benefits, it’s important to understand that the purpose of this type of video content is to build audience awareness and understanding of your own personal brand. This is very important because greater access to video has made competition fierce when it comes to branding.

What to Include in a Personal Branding Video

Now that you see why a personal branding video is so important and that you can benefit greatly from your decision to produce this type of content, let’s take a look at what you should consider including. While each and every personal branding video you produce will vary, and there are a lot of options available to you when it comes to creating these types of videos, it’s very important to be sure that any personal branding video you produce includes:

  • A focus on your own personal brand.
  • Your own style and tone that is directly connected to your personal brand.
  • Your own branding including colors, logos, or other elements relative to your brand.
  • A focus on the target audience of your brand.

You’re probably wondering what types of videos you can create to show off your personal branding. Building out a library of personal branding video content that reflects on your brand is key to successfully growing your personal brand. Consider the following types of videos:

  • Industry specific videos.
  • Introduction videos.
  • Brand story videos.
  • Brand history videos.
  • Brand demonstration videos.
  • Behind-the-scenes videos.
  • Industry leader interview videos.
  • Thought leadership videos.
  • Industry how-to videos.

To learn more about creating a personal branding video content library that you can utilize to grow your own personal brand and maximize the success behind your brand, give Beverly Boy Productions a call. With more than two decades of experience and worldwide industry professionals, our team knows what it takes to help your personal brand thrive!

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