How to Make Your Product the Hero in a Product Video Case Study

Need help marketing your business or brand in a product video case study? Large brands are able to invest big money into their sales strategies, but for smaller businesses and brands, the big bucks might not be available for sales and marketing research. Yet somehow, big brand or small, you’ve got to find a way to make your product the hero.

Whether you’re creating a case study video or a sales landing page. How do you compete with the big guys in learning how to make your product the hero in a product video case study? How can you be sure that you’re using a hyper-focused approach to sharing the key details of your product, the hero, in your product video case study? And, more importantly, why should you put forth so much effort?

At Beverly Boy Productions, we work with clients from large businesses and small to help them create a hero-centered marketing approach in which the products they sell are the key heroes behind their brand. One of the ways that we help many brands and businesses to succeed is with the product video case study.

Adopting a Hero Strategy

The first step to learning how you can make your product the hero in a product video case study is to adopt a hero strategy. In this approach, instead of focusing on selling as many products as you can, you focus on selling products that you already know will sell well because they are already your heroes. A focus on selling more of what you’re already selling well becomes the foundation for sales in your hero strategy.

Don’t confuse a hero strategy for thinking that you won’t focus any attention on selling products that are not your current top sellers, because that is not the case. However, for the purpose of your product video case study, when using a hero strategy, you’re going to focus your marketing efforts on a product that is most likely to be successful for you based on a past history of successful sales.

According to most product-based businesses, 80% of sales generally come from the same 20% of products. So before you produce your product video case study, consider the 20% of your products that generate the most sales for your brand. Those are your hero products.

Promoting Products with a Product Video Case Study

Armed with details about the top 20% of products in your business that generate the most sales revenue for you, it’s time to plan out your product video case study so that you can show off your hero products. In this type of case study, you’re going to show off your hero products and you’re going to promote them to your audience.

To promote your products with a product video case study, here’s what you need to do:

• Define your hero products – the top selling products that make you the majority of your revenue.
• Define your customer for the case study – this is someone that has purchased your hero product and would be happy to represent your brand. They should be knowledgeable, excited about their purchase, and eager to share their experience.
• Gather statistics, facts, and figures that back up the customer’s claims and represent the value that you product can create.
• Focus on the benefits that your product will provide, not the features. A product case study should also focus on the product benefits.
• Plan the story arc so that the product benefits keep coming up. Explain how the product provided the solution that the customer needed and back up claims.

Focusing heavily on the product being the hero in your product video case study is key to the promotion and marketing of your hero product and to increasing your sales revenue. While the customer is an important element of the case study video, focusing on the product and the value that it provides is going to be key to building up market share and sales for said product across your audience.

How to Use a Product Video Case Study to Market Your Hero Product

Once you’ve created the product video case study, it’s time to find ways that you can use the video to help you market your hero product. Fortunately, case study videos are a great marketing tool that can be used across a variety of different verticals including social media, your website, landing pages, email campaigns, and in television advertising. 

Consider the use of your product video case study to:

• Share customer reviews of your product on your product landing pages.
• Share with social media influencers that will distribute the video to their audience.
• Show side by side with case studies that represent other products, competitor products, or that otherwise backup any claims that have been made.
• Include in email outreach campaigns for audience members that are nearing the bottom of the funnel and need a push to purchase.

Producing a product video case study in which the product is the hero is a powerful process that can skyrocket your conversions and sales. To learn more, give Beverly Boy Productions a call