5 Things You Must Include in Brand Reveal Videos

Brand reveal videos are ideal for a new brand launch or for when you’re rebranding your business, but not all brand reveals are created equal. Launching a new brand is definitely hard work, and so is producing brand reveal videos that you can use to show off the launch of your new brand. To help you put your best foot forward, we’ve made a list of the top, most important elements that we think should be covered or included in each of the brand reveal videos that we produce for our clients. 

Including these important elements in your brand reveal videos will help you show off the most essential features of your brand, leveraging exactly what it takes to get your brand recognized online. We’re not talking about the basics like your logo and a color schema, we ‘re talking about making sure that you’re video matches your brand voice and delivers a cohesive, well-put-together look for your new audience.

1. Set the Tone of Your Brand

First things first, the best brand reveal videos set the style and tone of the brand upfront. This means, not only introducing the logo, color scheme, and fonts upfront, but also the underlying “feel” of the brand. People don’t know your brand, which is why brand reveal videos are so incredibly important, because they have the power to capitalize on the unique features that you’ve called out to be a part of your brand and to connect with those features to draw inspiration from them.

Your brand reveal should clarify your brand name, where it comes from and why it was the chosen name for your brand. Additionally, brand reveal videos should focus on delivering insight into the unique choice in colors, fonts, and logo. This is your opportunity to offer insight into the thought processes that went into determining the style of your brand.

2. Behind-the-Scenes Views of the Branding Process

A common element in many brand reveal videos today is the use of behind-the-scenes footage that showcases the branding or rebranding process. This is your opportunity to reveal to your audience exactly what happened behind the scenes to bring you and your team to the conclusion that this brand, these colors, these features, and this particular motivation is the right choice for your brand. 

Marketers are finding it increasingly popular to incorporate behind-the-scenes branding elements into the brand reveal videos they create, and consumers are responding positively.

3. Inspiration and Motivation Behind the Brand 

Every great brand is inspired usually by a particular story or there is some sort of motivation for change in the individual that creates the brand. Sharing these important details that make the brand who, or what, it is will prove important to the brand reveal. Brand reveal videos that make sure to highlight the motivation behind the brand or the unique or otherwise inspirational message that can be seen from within the brand, tend to do exceptionally well compared to those that don’t have a story or motivating factor behind them.

If you’re on the fence about whether or not to include motivation or inspiration in your brand reveal videos, consider carefully thinking about what might be most likely to motivate your audience. Is it going to be the motivation that was most likely to get your moving? Is it going to be the underlying inspiration that your brand’s founder had which will be most likely to stick with the audience? 

4. Humor or a Personal Connection

Creating a personal connection is vital to any brand reveal videos regardless of the story behind the brand or what it is that motivates the brand to come together. If you can create a sense of humor, in which your audience connects with your business through the use of laughter, you’ve won them over! Many brand reveal videos turn to humor, or personal connection, to deliver the desired relationship between the brand and the audience. 

If you’re operating a brand that cannot employ humor tactfully, consider other ways of connecting personally with your target audience. The use of strong personal connections, such as an emotional connection, is almost always more memorable than any other style of content.

5. Call to Action

The best brand reveal vides incorporate tactful use of a call to action that not only drives the viewer to take the desired action, but that sticks with the viewer and resonates with them. Viewers will recall the call to action from a video that they love. They’ll remember what they see, or hear, and be most likely to use that recall to the advantage of your brand.

If you’re starting a new brand, give Beverly Boy Productions a call. We specialize in the production of brand reveal videos that incorporate all of the most important elements into the process of production to ensure that your target audience not only resonates with what they see, but that it sticks with them long  term.  When you want your audience to take action, our brand reveal videos are absolutely the way to go!