Benefits of Hiring a Live Boston Video Producer
Live streaming among Boston businesses was once something that only the young, tech-savvy businesses were getting involved in (and maybe some of the sports brands). But 2020 changed the way Boston business owners interacted with customers after an abrupt halt to any non-essential business resulted in a dire need for brands to think outside the box. Many Boston business owners made the decision to hire live Boston video production crews that could assist with the creation & execution of live video streams.
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At the time, it was unclear just how beneficial hiring a live Boston video production crew might be, all business owners knew that they needed to reach their customers in new ways.
What started as a goal to reach more customers during a pandemic turned into a huge opportunity to grow online and to continue to expand reach, engagement, and various other areas of the business or the brand.
Beverly Boy Productions supported the production of live Boston video, providing video drop kits when city ordinances prevented face-to-face engagement and limited in-person production.
As COVID related restrictions were relaxed, our crews began providing in-person, live Boston video production and live streaming services that would greatly improve targeting, reach, and ROI for the brands that we worked with.
Not sure if live video is right for your business? Give Beverly Boy Productions a call at 617-314-9267 to learn more about our live Boston video production services, or continue reading to learn more about the benefits of hiring a professional Boston video production crew:
Quality Video Production
Hiring a live Boston video producer guarantees a level of quality video production for your live stream that simply isn’t likely if you’re attempting to DIY the live stream or if you’re working with a freelancer that has limited equipment and experience.
A full-scale live stream requires a professional crew with vast knowledge in the technology and camera operations required to produce a professional stream. When you hire a professional, you get quality!
Backup Internet & Other Equipment
You may not have even considered how important internet connection is when live streaming, unless you tried to stream to your audience and suffered an outage or slow connection. Unfortunately, a slow connection could be detrimental to your live stream.
Hiring a live Boston video production crew that brings backup equipment and understands the technology required to produce the live stream safely and effectively is important to the overall success of your production.
In fact, consumers have such a low tolerance for slow or spotty live streams that the majority will wait just 90 seconds before they give up on a stream that has a spotty or slow signal – this means you lost your audience!
Expert Understanding of Technology
Live video production is rather unforgiving when compared to other forms of video production such as creating videos that include multiple takes and retakes of the same scene to get everything just right followed then by hours of post-production editing to further ensure perfection.
You simply don’t get any of that when live streaming. Thus, it’s important for the production crew to do what they can to help your live stream appear as flawless as possible.
Hiring a live Boston video producer that has extensive experience and understanding of the technology being used to produce the stream will almost certainly save you at some point during the stream!
These individuals are experts in technology, and they bring several useful upgrades to your live stream including a switcher to go between various camera angles or views as well as an audio switcher that will do the same for audio, switching from one audio signal to the other.
This alone could be a lifesaver!
Essentially, the benefits of hiring a live Boston video producer are dependent on the individual circumstances and on your own needs. Every project is different and so too is every production crew.
To learn more about how Beverly Boy Productions can help you get started with live video for your Boston business, give us a call!