5 Ways a Boston Live Stream Cooking Segment Can Grow Your Business
Live streaming has gained a lot of popularity since 2020 when many Boston restaurants and culinary businesses were abruptly closed down for health concerns amid the COVID-19 pandemic. As businesses adopted new ways of communicating and connecting with remote audiences, live streaming became extremely popular for its ability to engage customers and clients regardless of location. Chefs and restaurant owners as well as anyone in the Boston culinary industry can benefit greatly from the production of a Boston live stream cooking segment that helps to grow business reach, engagement, and conversions.
Get a Boston culinary stream quote here!
Cooking segment live streams represent a unique opportunity for Boston businesses to extend audience reach and develop meaningful connections with those who are interested in their brands.
If you’re thinking about producing a Boston live stream cooking segment, you’ve come to the right place. Beverly Boy Productions can help you generate a live video for your culinary business that increases value for your brand. Give us a call at 617-314-9267 to learn more!
1. Live Streams Build Audience Connections
An audience that feels connected to your business and brand is more likely to purchase the products or services you offer. Consumers report that they are up to 80% more likely to purchase from a brand after they see a video.
Live stream videos for culinary business owners can boost connections between the audience and the business, increasing trust and driving stronger conversions for the brand.
2. Live Streams Increase Audience Engagement
The more your audience engages with your brand, the higher your reach will be for many social media platforms as this is one of several factors contributing to their algorithms. However, we think audience engagement is about more than reach.
It’s about how you and your audience interact. Producing a culinary live stream that shares your techniques, tips, tricks or kitchen hacks with an audience is great. Encouraging interaction, where your audience actually asks questions and engages with you as a brand is incredible!
Engagement boosts trust, satisfaction, and long term conversions for your business.
3. Gather Audience Insights & Target Future Marketing Campaigns
Producing a Boston live stream cooking segment that includes targeted polls and surveys or other forms of interactive series in which audience data is collected to provide insights into future marketing campaigns is probably one of the most valuable elements of the live stream.
If you really carefully think about the audience data you’ll collect, how you’ll collect it, and more important, what you will do with the data after it’s collected, the sky is the limit in regards to how useful all of this can be in helping your business to grow.
Just think of what you could do with information about consumer purchase decisions, interests, what they think of your products or services, and any other pertinent data you can think to collect!
4. Live Streams Increase Reach
Want to reach more people with your Boston culinary business? All you have to do is produce a Boston live stream cooking segment that entertains and engages the audience that you share it with and then ask them to share with their followers and fans.
In fact, even if you don’t ask for a share, up to 48% of those who view your stream will naturally share it with others. People like to share live content and the result is incredible reach for your business which can quickly lead to conversions and revenue.
5. Live Streams Increase Sales Conversions
Producing a Boston live stream cooking segment for your audience can lead to increased sales and conversions in a variety of different ways.
Including a CTA that explains to your audience exactly what you want them to do is one of the easiest ways to generate sales for your business.
Additionally, live streams can influence sales through consumer connections and growth in the amount of trust that your audience has in your brand after seeing you interact on camera. With a relevant CTA, and a genuine representation, you’ll see increased sales in no time!