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Video Production – Where we are today

The world of video production is always in flux. New technologies and ideas are being introduced that have a massive impact on the industry. Yet, it’s important to sit back and take stock of the situation to see where we are today. Only then will we know where we are headed in the future and what trends we should put stock in or attempt to change.

The industry is in transition

The first thing that we should realize about the video production industry today is that it is changing a great deal. In the past, most of the equipment was hard to come by, innovation could only come from people in the industry, and the final product cost a great deal. However, in the present day, all of these elements have shifted in significant ways. Now, a lot of the production equipment is relatively inexpensive compared to the past. People in college and even video game commentators have the power to buy equipment and software to create professional-grade videos without having to be part of a larger company. Even the purposes of the industry are changing. Instead of commercials and professional movies, there is a push towards individualized content. We’ll examine each of these areas of transition in greater detail, too.

The means of production have been commoditized

What we mean by saying that the means of production have been commoditized is that the actual tools and knowledge used to make high-quality videos now have very specific costs attached to them. A person can go into a shop and buy a camera and other equipment that used to be so niche and specialized that it would have to be ordered specially. Now, all of those tools are available in stores and online, so they’re something that everyone can obtain as long as they have the money. It’s also important to realize that the education required to use that equipment is also a check away. Anyone can learn college-level courses about video production online or in-person; in many cases, this information can be garnered for free. The means of production are transforming is certainly one of the most significant areas to examine in the present day.

Everything is trending to Free.

All of the knowledge and software that is needed to produce videos is quickly becoming less expensive or nearly free. Regular people with a programming background, or the desire to disseminate free software, are developing programs that anyone can download for free. Instead of asking for exorbitant prices, the only thing these developers want is people using these programs as a way to demonstrate their skills, like a portfolio. Knowledge is being freely given via online videos and forums for people interested in video production, too. While film schools used to be the best way to teach the skills and make money doing it, people are learning, experimenting, and teaching others about the best ways to produce videos. It’s a great time to be a learner, but it’s not such a great time to be a video production software company trying to constantly outstrip the free software producers.

Video Production Can Be Further Split Into Multiple Categories:

All in all, video production is being specialized in different categories, each with specific needs regarding skillsets and tools.

  • Virtual Reality

More and more people want the opportunity to work on creating a world within a world. This complex form of video production has to completely immerse the user in a meaningful way. It’s very difficult to do, but the tech is growing in leaps and bounds.

  • Video Production

The film is the most traditional form of video production, and it’s slowly becoming something that laymen can enter; it’s almost a cyclical return to the 1970s in that respect.

  • Animated Video Production

The animation is dependent upon imagination and software; users today have both and they’re learning how to use them almost as good as the professionals.

  • Web Video Production

Video production is largely becoming an individual’s affair. Streamers on sites like Twitch and YouTube are constantly improving their craft, resulting in top-quality videos. It’s

  • Social Media Video Production

As tendermeets.com experts say, most web videos serve as advertisements or as introductions to the company itself.

The world of video production is undergoing some serious changes. There used to be a lot of high entry costs in order to gain access to the best tools, technology, and knowledge that is required to become a video producer. Now, more and more of these elements are becoming readily available and free with the exception being hardware. With all these things in mind, it’s important to remember that we have to evaluate video production as a whole to see what is changing in this discipline.

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