6 Benefits of Video Marketing for Your Business

Video is a powerful marketing medium that is used online and on television to help consumers better understand products or services and make purchase decisions. There are many benefits of video marketing depending on the business and the marketing campaign goals. Here are several common benefits of using video in marketing for your business.

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#1. Increase Brand Awareness

There are many ways to increase brand awareness for your business. With video, you can share engaging and exciting shareable  content with people who may not have already connected with your audience. Video can be used as an ice breaker.

Videos allow you to share key details about your company through branded content. Many businesses today report that video is a vital element of their marketing campaign and is responsible for building a strong brand awareness that helps them to grow.

#2. Excellent ROI

Marketers agree that, when top quality video production companies are hired to help businesses with video content, there is an excellent ROI for the work. 88% of marketers that use video are happy with the outcome.

Branded video content has the power to boost revenue and sales while increasing the total number of viewers. Average video click through rate tends to be 200-300% higher on pages or emails that include videos.

#3. Higher Sales

Businesses that use video content sell more products and services than those that do not. In fact, higher sales are attributed to several conditions relative to video production.

One of the many benefits of video and marketing is that landing pages that include video seem to convert at about 80% more than those without a video. Consumers that watch videos are more engaged and therefore more likely to trust in the brand.

#4. Shareable Content

Think about all the time you spend trying to encourage consumers on your social media pages so share your  content.  What if we told you that video is shared more than any other medium online?

Essentially, you enjoy one of the top benefits of video marketing, which is encouraging audience shares which leads to increased reach, for free. Just including a video on your social media pages makes your content more likely to be shared.

#5. SEO Friendly

Video content improves SEO results several ways. One of the benefits of using video in marketing is directly related to the search engines. Websites that include video have higher click through rates, lower bounce rate and higher overall spending on products or services.

Websites with a video are 53% more likely to appear on the first page of Google. 

#6. People Want Video

Finally, all other benefits of video marketing aside, people want video.  Did you know that 82% of internet traffic is video related? Studies prove that the majority of all internet traffic is video related and this figure continues to grow. People want to watch videos.

If your business delivers video content, your chance of reaching the audiences that will make a difference for your brand are relatively high. Give the people what they want!

Ready to start experiencing the benefits of video marketing for your business? Give Beverly Boy Productions a call! We can’t wait to help you out!

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