4 Tips for Creating Binge Worthy Long Form Video Content

Businesses are using video content in all different ways. We see commercials on television, business branded videos on the homepage, and informational videos on social media, blogs, and elsewhere. In fact, there is a trending strategy for businesses to use video content rather widely in their marketing plans today, but there’s one thing missing–long form video content! Few businesses are using long form videos to attract viewers and keep them engaged with the brand. But why?

We hear so much about short form video content. Keep it short and sweet. Keep it short and to the point. Keep it to a single point, don’t overwhelm. Don’t go over 2 minutes.

You lose audience members after 1 minute. And the list of reasons NOT to use long form content seems to flood our minds, going on, and on.

But what if we told you that businesses can benefit greatly from long form video content (videos of 5-10 minutes)? What if we told you that businesses of all sizes can use long form video to engage potential customers and really make a big impact on their audience? Would you believe us?

Check out these tips below that will help you start creating binge worthy long for video content that WORKS for your business.

#1. Take Your Time, Tell Your Story

As you work to create a compelling story for your viewers, take your time. You can achieve quite a bit in terms of producing top quality video content on a budget, if you take your time in pre-production. Plan your story. Long for video content that tells a GREAT story will win!

You need it to be a story that really hits home with your audience, tugs at their heart strings and keeps them emotionally invested in what you have to say. The more time you take to plan this part of your video out, the better your content will be, so take your time.

#2. Present the Most Important Details in an Entertaining Way

You need to entertain your viewers, for potentially much longer than what you (or they) are accustomed to. How will you entertain your audience for five full minutes?

Think about every important detail of your story and then consider how you can deliver each detail in an entertaining manner that keeps the viewer hooked. Much like shorter video content, long form video content will likely require some extensive planning for the delivery of the details.

Show consumers that your business fits the description of  what matters most to them and prove that you CAN and WILL focus hard on entertaining them.

#3. Know Your Budget & What You Can Accomplish

Your budget is a key underlying factor in what you can and cannot do in your long form video content. A budget that is super low may be better suited to a short video. Talk with your video production agency to determine what you can reasonably accomplish with your budget.

Let them know what you are trying to achieve and discuss upfront whether you will be able to deliver the content style and length that you’re considering.

Long form video content can help you share your story and build a profound voice for your brand, but you’ve got to know what you can and cannot reasonably accomplish with the budget that you have available to work with.

#4. Work with a Professional Video Production Company

Long form video content is harder to perfect than short clips. You have to tell a story, engage the viewer, and keep them satisfied.

To get the most out of the content and to deliver the story in a way that visually will keep the viewer engaged, you’re going to need to work with a professional.

Video production companies can help you brainstorm the story, the steps you will take to engage the audience, and the post production graphics or special effects ideas that will be used to produce a successful long form video.

This goes beyond your 30 second clip–if you’re going to keep your audience around for up to ten minutes, you’re going to need a perfect piece of content. Ready to produce long form video content for your business?

Give Beverly Boy Productions a call!  We’ll put our two decades of video production skills to work for your brand to create captivating content that your audience will love.