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Daily Archives: November 24, 2021

How to Show Sales Attribution with Marketing Videos

How to Show Sales Attribution with Marketing Videos “How much profit did we generate from that video?”  “Was that video actually worth the $5K investment?” “How much should we put into video marketing for the next year?” Fielding questions like these from the key stakeholders in your business can be […]

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What is Subject Position Theory in Film?

What is Subject Position Theory in Film?

What is Subject Position Theory in Film? The concept of subject position theory in film argues that through the study and application of ideas that are evident from positioning theory we can formulate an explanation as to the interactions made between subjects, particularly as they have positioned themselves within the […]

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What are the Characteristics of Transnational Cinema?

What are the Characteristics of Transnational Cinema? The idea of transnational cinema represents films which extend beyond national boundaries transcending into a world in which they represent more than one national, community, or cultural tradition. These films frequently allude to the idea that people are linked through various institutions across […]

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What’s The Effect of Apparatus Theory on Films Today?

What’s The Effect of Apparatus Theory on Films Today? According to apparatus theory film viewing generates a relationship between films and film viewers but in light of adjustments to the apparatus in which films are viewed, particularly the introduction of DVD and now digital viewing, it would appear that apparatus […]

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