Health Care TV Commercial Production
This project was produced for a Florida Ad agency with whom we have worked with many times before. They came to us to create this health care TV commercial production for a wonderful client called Interim Home Healthcare. We were tasked with coming up with a solution for the creative that was presented to us in the form of a storyboard. After our first pre production meeting, we figured out the best way to produce this 30 second commercial. Our first task was to create the appearance of multiple home healthcare employees. We immediately began casting for the right kind of talent who would really be able to tell the story of the commercial. We held auditions for 30 or so slots that needed to be filled. The casting process was arduous at best, we must have seen about 300 actors during the process, we saw actors literally from 8 – 80, and from all walks of life. During the auditions we also saw various models. after dealing with multiple casting and talent agencies the audition process came to a conclusion and we were able to secure a great mixture of talent for our client. On the day of production, scheduling an production coordinating would be key to the success of this health care TV commercial production. we also needed wardrobe for all of the actors. even though in the 30 second TV spot you only see the top half of the talent, the actors remained very true to the brand, and their characters. The filming date was extremely busy to say the least, but when it was all said and done, this commercial was a big hit with the client!